China’s Internet Giants May Be Stuck There

SHANGHAI — Even before Google began threatening to shut down its search service in China, it was not fitting in.

Google and other major American Internet companies like Yahoo and eBay failed to gain significant traction in the Chinese market. And Facebook, Twitter and YouTube are blocked by the government.

Instead, the hottest companies in the world’s biggest Internet market have names like Baidu, Tencent and Alibaba — fast-growing local firms that are making huge profits. Post-Google, China’s Internet market could increasingly resemble a lucrative, walled-off bazaar, experts say. Those homegrown successes, however, could have trouble becoming global brands.