Iran, Facebook, and the Limits of Online Activism

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    Date: 
    16 February 2010

    A group of Iran's green movement activists had a grand and detailed vision for what was supposed to happen on Feb. 11. They called it a "Trojan Horse" strategy: Backers of opposition leader Mir-Hossein Mousavi, camouflaged in unassuming attire, would attend the official regime-backed rally commemorating the 31st anniversary of the Islamic Revolution. Then, at a pre-arranged time, they would assemble in front of the cameras of the foreign news media, reveal themselves as enthusiasts of the green movement, and denounce the brutality of the government for all the world to see.

    As we all know, however, there was no great reveal at the official rally: The plan didn't work, and Feb. 11 will be remembered by Iran's activists not as a triumph, but as a disappointment. And the scale of the setback, which has placed a significant damper on the movement's spirits, is closely tied to the specificity and grandiosity of the visions that were being cultivated in the preceding weeks via blogs, forwarded emails, and social networking sites.