Yahoo! is jacking up the amount of time it holds onto its log file data by a factor of six to 18 months.
The move, on the face of it, sets the firm on a collision course with the EU which sees six months as a perfectly adequate period of time to hold data, other than comms data.
The veteran dot com said the switcheroo was "to meet the needs of our consumers for personalization and relevance, while living up to their expectations of trust."
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